Many companies find themselves with a tangle of brands and names that confuse their customers and fail to support their strategy. Common scenarios:

~ Acquisition and legacy names persist in the nomenclature with no
   way to evaluate and jettison them.

~ No guidelines for future naming.

~ Names don’t fit together or support the overall brand.

~ Names are costly to develop; internal naming projects fail.

The Russell Mark Group has completed naming systems for some of the world’s leading corporations, from Visa Inc. to Kaiser Permanente. Because of this, we are uniquely qualified to conduct these complex projects, which require an in-depth knowledge of the company and its business strategy as well as solid naming expertise.