Company and Product NamesWhat makes a naming project successful—one that leads to a name with solid internal support and an outstanding reception in the marketplace?
To assure a great outcome, we build the factors for naming success into our process from the beginning. We understand the importance of helping our clients create a common vision for the name. We know the pitfalls of trademark and negative meaning in other languages. We know that many choices are needed at the start to achieve the single winner at the end.
~ Building consensus among stakeholders;
~ Creating a generous list of name choices;
~ Conducting preliminary trademark and Google screening, so you
are reviewing only names with a chance of availability;
~ Providing linguistic screening of three languages for negative meaning.